In a bowl, combine warm water, honey, and yeast. Let sit 5–10 minutes until foamy.
Add olive oil, salt, and half the flour. Mix until combined.
Stir in remaining flour gradually, kneading until dough is smooth and elastic (8–10 mins by hand, 5–6 mins in mixer). Dough should be slightly tacky, not sticky.
Place dough in a greased bowl, cover, and let rise 1 hour until doubled.
Punch down, shape into a loaf, and place in greased loaf pan.
Cover loosely and let rise 30–40 mins, until dough crowns slightly above the pan.
Brush top with water or olive oil, sprinkle oats/seeds if desired.
Bake at 190°C / 375°F for 35 minutes, until golden and hollow-sounding when tapped.
Cool completely on a wire rack before slicing (this prevents a gummy crumb).